Every organisation requires digital presence. Your website is the only online real estate that you ‘own’ – unlike a social media page, you are in control of your website and you make the rules. And like any physical property, it needs to be fit for purpose, well-designed, and secure.
Let's face it. The first thing that can fetch you customers is how stunning your website looks.
In today's digital era website is the most cost effective and beneficial marketing tool. A website has a number of functions.Your website needs to be set up to drive conversions, convey what your brand is all about and allow visitors to engage with its content.
Now a days majority of the traffic to website is from mobile device, and in near future mobile local search traffic will surpass local desktop search traffic. Having a mobile optimize website is critical for your business to maintain its digital presence.
It has recommended responsive web design as their preferred website technology.
You need to manage one website when it's responsive, as opposed to having manage both desktop version and mobile version.